Laut einer
AOL Studie geben 84% der 1.000 Teilnehmer an, keine Angaben auf Einkommensfragen zu beantworten. In derselben Studie beantworten 89% derselben 1.000 Teilnehmer später jedoch genau diese Fragen.
While conducting research about targeted behavioural advertising, online content and advertising company AOL found that most of the 1,000 online consumers it surveyed claimed to be very conscious about their privacy and claimed to guard carefully their personal details.
It found that 84% of those people said that they would not give away income details online but then found that 89% of the those surveyed were willing to do exactly that.
“Our research identified a significant gap between what people say and what they do when it comes to protecting sensitive information online,” said Jules Polonetsky, AOL’s chief privacy officer
The survey asked participants a series of questions about their attitudes to privacy and, according to an AOL spokesman, also asked them to indicate which of a choice of income brackets they fitted into. It found that 87.3% of those who had said they guarded income details actually gave them away, the spokesman said.
Luftig.
